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Culture matters: Norwegian cultural identity within a Scandinavian context

Warner-Søderholm, Gillian
Journal article, Peer reviewed
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URI
http://hdl.handle.net/11250/93858
Date
2012
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  • Scientific articles [1362]
Original version
http://dx.doi.org/10.1177/2158244012471350
Abstract
Whether managers are concerned with financial issues, marketing, or human resource management (HRM), cultural values

and practices do matter. The purpose of this article is to understand Norwegian managers’ cultural values within the crosscultural

landscape of her neighbors in the “Scandinavian cluster.” Clearly, subtle but disturbing differences may surface even

when representatives from similar cultures work together. As a follow on from the GLOBE project, data based on the GLOBE

instrument were collected on culture and communication values in Norway from 710 Norwegian middle managers for this

present study. Although the Scandinavian cultures appear ostensibly similar, the results illustrate that research can reveal subtle

but important cultural differences in nations that are similar yet dissimilar. All three Scandinavian societies appear intrinsically

egalitarian; they appear to value low Power Distance, directness, and consensus in decision making and to promote Gender

Egalitarianism. Nevertheless, there are significant differences in the degrees of commitment to these values by each individual

Scandinavian partner. These differences need to be understood and appreciated to avoid misunderstandings.
Description
This is an Open Access journal
Publisher
Sage Publications
Journal
Sage Open

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