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dc.contributor.authorKowalkowski, Christian
dc.contributor.authorWitell, Lars
dc.contributor.authorGustafsson, Anders
dc.date.accessioned2013-04-09T08:37:37Z
dc.date.available2013-04-09T08:37:37Z
dc.date.issued2013
dc.identifier.issn1873-2062
dc.identifier.urihttp://hdl.handle.net/11250/93840
dc.descriptionThis is the authors’ accepted and refereed manuscript to the articleno_NO
dc.description.abstractManufacturing firms have always delivered services, by supplying spare parts, installing equipment, training employees, or performing maintenance. In competitive markets though, firms seek new ways to differentiate their business, including an increased focus on service, often referred to as service infusion. Of the studies that seek to understand this phenomenon, most focus on large multinational firms; little is known about service infusion in small and medium-sized enterprises (SMEs). This study adopts an explorative approach to investigate how SMEs construct new value constellations that enable value creation through services. The findings, based on in-depth interviews with key informants from 13 SMEs, suggest that there is no predefined transition process for service infusion in SMEs, which seldom have the resources to build new organizational units or create new specialties. Instead, they differentiate themselves through new value constellations within business networks. The heterogeneity of service offerings and business networks means those value constellations take many forms.no_NO
dc.language.isoengno_NO
dc.publisherElsevierno_NO
dc.subjectservice infusionno_NO
dc.subjectsmall- and medium-sized enterprisesno_NO
dc.subjectvalue constellationno_NO
dc.subjectnetworkno_NO
dc.subjectservice strategyno_NO
dc.subjectservice transitionno_NO
dc.titleAny way goes: identifying value constellations for service infusion in SMEsno_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.source.pagenumber18-30no_NO
dc.source.volume42no_NO
dc.source.journalIndustrial Marketing Managementno_NO
dc.source.issue1no_NO
dc.identifier.doi10.1016/j.indmarman.2012.11.004


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