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dc.contributor.authorAbrahamsen, Morten H.
dc.date.accessioned2013-10-23T11:10:38Z
dc.date.available2013-10-23T11:10:38Z
dc.date.issued2013
dc.identifier.issn1891-0998 (e-utg)
dc.identifier.urihttp://hdl.handle.net/11250/93762
dc.descriptionThis is an Open Access Journal. http://www.nofima.no/en/publicationsno_NO
dc.description.abstractFor many years Japan has been an important market for Norwegian salmon. At the same time Japan has been characterised by a complicated distribution structure with several layers of wholesalers and middlemen. Recently this system is challenged by new distribution patterns bypassing the traditional wholesale markets. This new system is characterised by more direct contact between producers, im-porters and retailers. This article analyses how Norwegian exporters and their Japanese customers handle these changes and what this means for their marketing strategy. The results from part of a wider research project and are presented in form of five megatrends currently characterizing the Ja-panese seafood market.no_NO
dc.language.isoengno_NO
dc.publisherNofima, the Norwegian Institute of Food, Fisheries and Aquaculture Researchno_NO
dc.titleNorwegian salmon exporters and the changing structure of Japanese seafood distributionno_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.source.pagenumber28-36no_NO
dc.source.volume23no_NO
dc.source.journalØkonomisk fiskeriforskningno_NO
dc.source.issue1no_NO


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