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dc.contributor.authorOlson, Erik L.
dc.date.accessioned2012-03-21T12:17:28Z
dc.date.available2012-03-21T12:17:28Z
dc.date.issued2012
dc.identifier.issn1873-7978 (e-utg)
dc.identifier.urihttp://hdl.handle.net/11250/93530
dc.descriptionThis is the author’s final, accepted and refereed manuscript to the articleno_NO
dc.description.abstractIn large part due to the expertise of the many manufacturer brands that are private label suppliers, the objective quality gap between private labels and leading manufacturer brands is small-to-none in many cases. The current research examines how consumer beliefs about the manufacturer brand origins of private labels may enhance their subjective appeal, by testing the effectiveness of two retailer-controlled tactics that create specification similarity and sourcing inferences regarding private labels, and the degree to which these inferences close perceptual gaps between private labels and targeted manufacture brands. Both the private label copycat packaging and invitation to compare to the manufacturer brand tactics are found to create such inferences and significantly narrow perceptual gaps, while enhancing retailer attitude.no_NO
dc.language.isoengno_NO
dc.publisherElsevierno_NO
dc.subjectprivate labelno_NO
dc.subjectmanufacturer brandno_NO
dc.subjectconsumer inferenceno_NO
dc.subjectproduct supplierno_NO
dc.titleSupplier inferences to enhance private label perceptionsno_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.source.pagenumber100-105no_NO
dc.source.volume65no_NO
dc.source.journalJournal of Business Researchno_NO
dc.source.issue1no_NO
dc.identifier.doihttp://dx.doi.org/10.1016/j.jbusres.2011.02.004


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