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dc.contributor.authorLai, Linda
dc.date.accessioned2012-01-13T13:48:46Z
dc.date.available2012-01-13T13:48:46Z
dc.date.issued2011
dc.identifier.issn1930-2975
dc.identifier.urihttp://hdl.handle.net/11250/93388
dc.descriptionThis is the publisher's version of the article. The publishing journal is an Open Access journal. http://journal.sjdm.org/no_NO
dc.description.abstractDespite their efforts to choose the best of all available solutions, maximizers seem to be more inclined than satisficers to regret their choices and to experience post-decisional dissonance. Maximizers may therefore be expected to change their decisions more frequently and hence exhibit lower customer loyalty to providers of products and services compared to satisficers. Findings from the study reported here (N = 1978) support this prediction. Maximizers reported significantly higher intentions to switch to another service provider (television provider) than satisficers. Maximizers’ intentions to switch appear to be intensified and mediated by higher proneness to regret, increased desire to discuss relevant choices with others, higher levels of perceived knowledge of alternatives, and higher ego involvement in the end product, compared to satisficers. Opportunities for future research are suggested.no_NO
dc.language.isoengno_NO
dc.publisherSociety for Judgment and Decision Making, and the European Association for Decision Makingno_NO
dc.relation.urihttp://journal.sjdm.org/vol6.4.html
dc.subjectmaximizingno_NO
dc.subjectsatisficingno_NO
dc.subjectcustomer loyaltyno_NO
dc.subjectregretno_NO
dc.subjectego involvementno_NO
dc.titleMaximizing and customer loyalty: Are maximizers less loyal?no_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.source.pagenumber307-313no_NO
dc.source.volume6no_NO
dc.source.journalJudgment and Decision Makingno_NO
dc.source.issue4no_NO


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