The impact of customers' perception of varying degrees of customer service on commitment and perceived relative attractiveness
Journal article, Peer reviewed
MetadataShow full item record
- Scientific articles 
Original versionManaging Service Quality, 2008, 18(4): 309-328 http://dx.doi.org/10.1108/09604520810885581
The study is motivated by business' mixed response to increasing demand for customer service, leaving the question as to its impact on performance open. The study is concerned with the impact of customers' perception of customer service (bad/good) on variables that are known to drive revenue, i.e. customer satisfaction, perceived relative attractiveness, and commitment.
Originally published in Managing Service Quality: http://info.emeraldinsight.com/products/journals/journals.htm?PHPSESSID=aglt9jat9sg6q5ktqv4g8cr1o3&id=msq&id=msq