Browsing Scientific articles by Subject "packaging"
Now showing items 1-2 of 2
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Left isn’t always right: placement of pictorial and textual package elements
(Journal article; Peer reviewed, 2013)Purpose – The purpose of this study is to investigate how the positioning of textual and pictorial design elements on a package affects visual attention (detection time) toward these element types. Design/methodology/approach ... -
Towards healthier cookie habits: Assessing the role of packaging visual appearance in the expectations for dietary cookies in digital environments
(Peer reviewed; Journal article, 2021)As we tend to consume more and more via e-commerce platforms, the digital version of a dietary product’s package can be one of the most important touchpoints that the consumer has with such product during the purchasing ...