Blar i Scientific articles på emneord "Packaging"

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    • Searching for the sound of premium beer 

      Almiron, Paula; Barbosa Escobar, Francisco; Pathak, Abhishek; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2020)
      One common definition of premiumness is as a higher quality and more expensive variant of a product than other members of the category or reference class. Premiumness can effectively be conveyed by means of different sensory ...

    • Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of white cheeses 

      Veflen, Nina; Velasco, Carlos; Kraggerud, Hilde (Peer reviewed; Journal article, 2023)
      This paper questions whether manufacturers can utilize visual packaging cues, in particular colours and shapes, to communicate the intrinsic attributes of cheeses. While the existence of crossmodal correspondences between ...

    • The taste of visual textures 

      Escobar, Francisco Jose Barbosa; Wang, Qian Janice; Corredor, Andres; Velasco, Carlos (Peer reviewed; Journal article, 2022)
      Numerous crossmodal correspondences between visual elements and basic tastes have been documented in recent years. Research has shown that many of these correspondences can influence taste expectations when applied in food ...