Browsing Scientific articles by Subject "Gender differences"
Now showing items 1-2 of 2
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Can cat videos harm your relationships? Hedonic and utilitarian content as technological antecedents of phubbing
(Peer reviewed; Journal article, 2023)This paper investigates how hedonic and utilitarian content consumption and the habitual use of social media, specifically Facebook, affect phubbing behavior. The research model was tested using a cross-sectional survey ... -
Like or want? Gender differences in attitudes toward online shopping in China
(Journal article; Peer reviewed, 2019)While previous studies indicate that female consumers display less trust for online shopping than males do, there is little research to addresses the reasons behind this difference. Our study applies a combination of both ...