• Assessing the influence of colour and glass type on beer expectations 

      Casales-Garcia, Vicente; Gonzalez-Abril, Luis; Veflen, Nina; Velasco, Carlos (Peer reviewed; Journal article, 2022)
      We evaluated how beer colour and glass type interact when it comes to forming beer expectations. Following previous research, we predicted that, given that colour is a dominant feature in food and beverage expectations, ...
    • Searching for the sound of premium beer 

      Almiron, Paula; Barbosa Escobar, Francisco; Pathak, Abhishek; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2020)
      One common definition of premiumness is as a higher quality and more expensive variant of a product than other members of the category or reference class. Premiumness can effectively be conveyed by means of different sensory ...