Browsing Scientific articles by Journals "Marketing letters"
Now showing items 1-2 of 2
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Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
(Peer reviewed; Journal article, 2022)After years of using AI to perform cognitive tasks, marketing practitioners can now use it to perform tasks that require emotional intelligence. This advancement is made possible by the rise of afective computing, which ... -
Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behaviour
(Journal article; Peer reviewed, 2018)Exaggerated portion sizes are generally pictured on the front of product packaging in order to stimulate food craving and encourage consumer purchasing decisions. However, one problem with such images is that they can set ...