Prenkert, Frans; Hedvall, Klas; Hasche, Nina; Eklinder Frick, Jens; Abrahamsen, Morten H.; Aramo-Immonen, Heli; Baraldi, Enrico; Bocconcelli, Roberta; Harrison, Debbie; Huang, Lei; Huemer, Lars; Kask, Johan; Landquist, Maria; Pagano, Alessandro; Perna, Andrea; Poblete, León; Ratajczak-Mrozek, Milena; Wagrell, Sofia (Journal article; Peer reviewed, 2022)
Value co-creation is a core focus area in both B2B marketing and strategy research, necessitating resource utilization within and across organizational boundaries. In the Industrial Marketing and Purchasing (IMP) group, ...