Blar i Scientific articles på forfatter "Olson, Erik Lee"
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A brand hegemony rejection explanation for digital piracy
Jütte, Espen Alexander; Olson, Erik Lee (Peer reviewed; Journal article, 2022)BHR is found useful in understanding pirating motivations, which vary greatly across time and across digital mediums. Piracy is often motivated by profit enhancing policies of big media copyright holders, which are deemed ... -
‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions
Olson, Erik Lee (Peer reviewed; Journal article, 2022)Global resource use and related emissions continue to rise despite decades of public and private sector marketing efforts to encourage more sustainable consumption. One question seldom addressed in the sustainability ...