Browsing Scientific articles by Author "Nenkov, Gregana"
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Friend or Foe? Can Anthropomorphizing Self-Tracking Devices Backfire on Marketers and Consumers?
Petersen, Lane; Mende, Martin; Scott, Maura; Nenkov, Gregana; Gustafsson, Anders (Peer reviewed; Journal article, 2022)Self-quantification, with the promise of motivating consumers to engage in health behaviors through measuring their performance, is a popular trend amongst consumers. Despite the economic impact of self-tracking technologies, ...