Blar i Scientific articles på forfatter "Javornik, Ana"
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Augmented self - The effects of virtual face augmentation on consumers' self-concept
Javornik, Ana; Marder, Ben; Pizzetti, Marta; Warlop, Luk (Peer reviewed; Journal article, 2021)Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how such sensory experiences affect consumer perception of the self, specifically the gap between actual ... -
We eat first with our (digital) eyes: Enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia; Javornik, Ana; Velasco, Carlos (Journal article; Peer reviewed, 2021)This research examines how consumers’ intentions to purchase food change depending on the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three studies, we demonstrate that mental simulation of ...