Browsing Scientific articles by Author "Hagelstein, Jens"

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Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks

Zerfass, Ansgar; Hagelstein, Jens; Tench, Ralph (Journal article; Peer reviewed, 2020)

Purpose Artificial intelligence (AI) might change the communication profession immensely, but the academic discourse is lacking an investigation of the perspective of practitioners on this. This article addresses this ...
The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training

Hagelstein, Jens; Einwiller, Sabine; Zerfass, Ansgar (Peer reviewed; Journal article, 2021)

Digital communication tools and practices improve the spread and impact of organisational messages. Quite often, however, they also pose moral problems. This article examines how often public relations practitioners encounter ...