Browsing Scientific articles by Author "Haff, André"
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The great game of business: Advancing knowledge on gamification in business contexts
Wünderlich, Nancy V.; Gustafsson, Anders; Hamari, Juho; Parvinen, Petri; Haff, André (Journal article; Peer reviewed, 2020)Gamification is a rather significant trend in recent years. It builds on the emotional and involving qualities of gaming but may not entail a full-fledged game. Gamification exists in a large number of industries; retail, ...