Browsing Scientific articles by Author "Faramarzi, Ashkan"
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Service strategy’s effect on firm performance: A meta-analysis of the servitization literature
Faramarzi, Ashkan; Worm, Stefan; Ulaga, Wolfgang (Peer reviewed; Journal article, 2023)The servitization literature has evolved into a rich field of academic inquiry that today calls for a consolidation of extant knowledge and opens new opportunities for meta-analytic reviews. The present research provides ...