Browsing Articles by Journals "Public Relations Review"
Now showing items 1-10 of 10
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Advancing PR measurement and evaluation: demonstrating the properties and assessment of variance-based structural equation models using an example study on corporate reputation
(Journal article; Peer reviewed, 2016)This paper aims to add to the growing discourse on methods in public relations research by showing how variance-based structural equation modeling (PLS-SEM) can be used to analyze effects between multiple intangible target ... -
Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe
(Journal article; Peer reviewed, 2015)A key aspect for understanding and explaining online communication is the micro level of communication practitioners’ social media usage and their general attitudes towards digital platforms. This paper investigates how ... -
The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training
(Peer reviewed; Journal article, 2021)Digital communication tools and practices improve the spread and impact of organisational messages. Quite often, however, they also pose moral problems. This article examines how often public relations practitioners encounter ... -
Global public relations and communication management: a European perspective
(Journal article; Peer reviewed, 2015)The paper reviews the status of international public relations research and reports on a pan-European study into international communication practices in the corporate sector. It is based on a quantitative survey of 579 ... -
Post-truth and public relations: Special section introduction
(Journal article; Peer reviewed, 2019)With spindoctoring, publicity seeking stunts and evidence of mal-practice, public relations is easily associated with the development of post-truth society. The elevation of bullshit as political coinage presents a challenge ... -
Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives
(Journal article; Peer reviewed, 2019)To many, development and adoption of professional standards for measurement and evaluation (M&E) is one of the most promising approaches for advancing public relations practice. In recent years, there has been a surge in ... -
Social media newsrooms in public relations: a conseptual framework and corporate practices in three countries
(Journal article; Peer reviewed, 2014)The rise of social media in organizational settings has opened up new horizons for strategic communication. However, there are also drawbacks. Arguably the most important one is increased complexity. Many communication ... -
Targeting crowds: A study of how the Norwegian Labour Party adapted Nazi rhetorical methodology
(Journal article; Peer reviewed, 2017)The immense success of post WWI Europeantotalitarian regimes form the backdrop for this study. Political success is often credited cleverly crafted communication strategies. The Norwegian Labour Party applied methods similar ... -
The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices
(Journal article; Peer reviewed, 2016)The article reviews the status of media relations in Europe while it reflects the upcoming media shift from mass mediated communication to own produced and delivered content by strategic communicators. The literature review ... -
Today´s and tomorrow´s challenges in public relations: comparing the views of chief communication officers and next generation leaders
(Journal article; Peer reviewed, 2015)Most public relations research is focused on communication processes and the instruments, strategies and objectives in use. Less is known about the men and women who are and will be responsible for managing strategic ...