Browsing Handelshøyskolen BI by Subject "impression management"
Now showing items 1-2 of 2
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Self-Branding Strategies of Online Freelancers on Upwork
(Peer reviewed; Journal article, 2022)Self-branding is crucial for online freelancers as they must constantly differentiate themselves from competitors on online labor platforms to ensure a viable stream of income. By analyzing 39 interviews with freelancers ... -
Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations
(Peer reviewed; Journal article, 2021)Corporate communications is often less successful when it is competing for influence with neighboring functions such as marketing or sales within organizations. This article addresses the internal positioning of communication ...