Browsing Handelshøyskolen BI by Subject "alliances"
Now showing items 1-1 of 1
-
Comparing internal and alliance-based new product development processes: case studies in the food industry
(Journal article; Peer reviewed, 2011)Companies may simultaneously pursue different new product development (NPD) strategies. This article reports a comparative two case design study of in-house NPD projects as well as alliance based NPD projects in a food ...