Blar i Handelshøyskolen BI på tittel
Viser treff 3484-3503 av 6025
-
Measurement and Evaluation in the Digital Age: Challenges and Opportunities for Corporate Communication
(Chapter, 2023)Digital technologies offer significant advances for the measurement and evaluation (M&E) of corporate communication, as they allow for real time and automated data collection and anal-ysis and bring new predictive capabilities. ... -
Measurement and Evaluation: Framework, Methods, and Critique
(Chapter, 2022)Measurement and evaluation (M&E) is the cornerstone of strategic communication: Whether and how the purposeful use of communication contributes to realizing the mission, strategy or particular objectives of an organization, ... -
Measurement error in multiple equations: Tobin’s q and corporate investment, saving, and debt
(Journal article; Peer reviewed, 2019)We characterize the sharp identification regions for the coefficients in a system of linear equations that share an explanatory variable measured with classical error. We demonstrate the identification gain from analyzing ... -
Measurement Error Without the Proxy Exclusion Restriction
(Journal article; Peer reviewed, 2019)This article studies the identification of the coefficients in a linear equation when data on the outcome, covariates, and an error-laden proxy for a latent variable are available. We maintain that the measurement error ... -
Measurement invariance of the modified brand luxury index scale across gender, age and countries
(Peer reviewed; Journal article, 2021)Many instruments have been developed to measure the perceived luxuriousness of brands, but one of the most frequently used scales is the ‘brand luxury index’ (BLI) from Vigneron and Johnson (2004) that distinguishes between ... -
Measures of Agreement with Multiple Raters: Fréchet Variances and Inference
(Journal article; Peer reviewed, 2024)Most measures of agreement are chance-corrected. They differ in three dimensions: their definition of chance agreement, their choice of disagreement function, and how they handle multiple raters. Chance agreement is usually ... -
Measuring Agreement Using Guessing Models and Knowledge Coefficients
(Journal article; Peer reviewed, 2023)Several measures of agreement, such as the Perreault–Leigh coefficient, the AC1 , and the recent coefficient of van Oest, are based on explicit models of how judges make their ratings. To handle such measures of agreement ... -
Measuring individual differences in active smelling to evaluate products – The ENFAS-Instrument
(Journal article; Peer reviewed, 2023)Consumers evaluate products with all their senses but exhibit considerable variability in the extent to which they actively use and rely on a specific sense. We know little about the variability in consumers’ propensity ... -
Measuring price elasticities with a difference-in-difference design: Investigating the North-South electricity spot price gap in Norway
(Master thesis, 2023)This study uses spot price and municipality-level electricity consumption panel data spanning around three years to derive short run estimates of the price elasticity of electricity demand (PEED) for the Norwegian ... -
Measuring program success
(Journal article; Peer reviewed, 2012)Growth in the use of programs has led to a requirement of understanding what constitute program success. A measurement construct for program success, which comprises four dimensions, namely, delivery capability, organizational ... -
Measuring Skepticism to Cause Related Marketing
(Discussion Paper, Working paper, 2000)This paper looks at the subject of corporate social responsibility and how companies use it in their marketing communication activities, a practice known as cause related marketing (CRM). Norwegian consumers were asked ... -
Measuring sovereign contagion in Europe
(CAMP Working Paper Series;4/2012, Working paper, 2014-06-24)This paper analyzes the sovereign risk contagion using credit default swaps (CDS) and bond premiums for the major eurozone countries. By emphasizing several econometric approaches (nonlinear regression, quantile regression ... -
Measuring the Competitiveness of Elections
(Journal article; Peer reviewed, 2020)The concept of electoral competition plays a central role in many subfields of political science, but no consensus exists on how to measure it. One key challenge is how to conceptualize and measure electoral competitiveness ... -
Measuring the Knowns to Manage the Unknown: How to Choose the Gate Timing Strategy in NPD Projects
(Journal article; Peer reviewed, 2018)Stage‐wise timing of new product development (NPD) activities is advantageous for a project's performance. The literature does not, however, specify whether this implies setting and adhering to a fixed schedule of gate ... -
Measuring the menu, not the food: “psychometric” data may instead measure “lingometrics” (and miss its greatest potential)
(Journal article; Peer reviewed, 2024)This is a review of a range of empirical studies that use digital text algorithms to predict and model response patterns from humans to Likert-scale items, using texts only as inputs. The studies show that statistics used ... -
Measuring the Relative Effectiveness of Specific Advertising Channels for a Retailer Predominately Selling Offline
(Master thesis, 2020)The current marketing environment is characterized by a steady increase in new media and changing media usage patterns. This situation requires firms to understand the interactions between diverse online and offline ... -
Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry
(Book, 2009)Previous empirical research has supported the predictions derived from transaction cost economics that asset specificity, uncertainty, frequency and complexity entail vertical integration (David and Han 2004). The ... -
Measuring work motivation: The facets of the work values questionnaire and work success
(Peer reviewed; Journal article, 2021)The current study investigates the factor structure of the Work Values Questionnaire (WVQ) which measures how important each of 44 different features of a job are to the respondent. Over 750 international working professionals, ... -
Mechanical and psychological effects of electoral reform
(Journal article; Peer reviewed, 2016)To understand how electoral reform affects political outcomes, one needs to assess its total effect, incorporating how the reform affects the outcomes given the political status quo (the mechanical effects) and the additional ... -
Mechanical and psychological effects of electoral reform
(Journal article; Peer reviewed, 2016)To understand how electoral reform affects political outcomes, one needs to assess its total effect, incorporating how the reform affects the outcomes given the political status quo (the mechanical effects) and the additional ...