| dc.description.abstract | This thesis examines the potential for adoption of an Agile methodology in
startups outside of software development. These startups face similar challenges
to those addressed by Agile principles, practices and tools, while also existing in
environments defined by uncertainty. The clear parallels between the intended use
case for Agile Methodologies and these startups show great promise for effective
implementation. Despite this, the implementation of Agile principles, practices
and tools in startups is not sufficiently explored in the entrepreneurship literature.¨
Through conducting semi-structured interviews in a multiple case study of
Norwegian ecommerce startups the thesis seeks to explore the potential for the
application of Agile principles, practices and tools in Startups with physical
product development. Following a discussion and comparison with extant
literature it argues that startups can leverage a flexible hybrid approach of the
Scrum and Agile Kanban framework, Scrumban, and build upon some of the
unintentionally existing structures of agile within the startup. This could
effectively alleviate many of their challenges, while overcoming barriers to
adopting the existing Agile methodology. | en_US |
