dc.description.abstract | This paper investigates the factors influencing blockchain technology adoption across various industry sectors in Europe. Through quantitative research involving 74 European blockchain companies, it identifies key trends and challenges in the industry, particularly in FinTech and software services. Despite the promise of blockchain, this study highlights the prevalent lack of understanding about this technology and its applications, emphasizing the need for enhanced education and clear regulations. The main contribution of this study is to assist entrepreneurs, businesses, policymakers, and future researchers in successfully navigating the European blockchain industry. The conclusion considers certain limitations, including unbalanced representation across industries and countries. Future research should aim to address these limitations to yield more comprehensive insights into Europe's blockchain industry | en_US |