Reverse Logistics in the Automotive Industry
MetadataShow full item record
- Master of Science 
The focus on reverse logistics and supply chain has transformed the strategic approach of companies towards profitability. Establishing strong relationships and shared goals with manufacturers, third-party logistics partners, and suppliers has become increasingly vital. While the emphasis has long been on forward logistics, the growing attention to the environment, sustainability, and corporate social responsibility has revealed the need for a Closed-Loop Supply Chain, where product responsibility extends beyond the point of sale. This necessity is particularly significant in the automotive industry, given the diverse array of components requiring proper handling at the end of their life cycles (e.g., remanufacturing, refurbishing, or recycling). Consequently, this thesis examines the current state of reverse logistics in the automotive industry, with a specific focus on Bertel O. Steen as the focal company. Three research questions are proposed: 1) Why is the implementation of reverse logistics important in the automotive industry? 2) To what extent is reverse logistics incorporated into the automotive industry? 3) What are the challenges associated with reverse logistics in the automotive industry? To address these questions, semi-structured interviews, internal documentation, and direct observations were utilised. The thesis adopts a qualitative approach based on a case study. The findings highlight how reverse logistics can generate value not only for the focal company but also for the entire dealer network. The use of core value incentives fosters product reuse and recycling. However, despite the focal company's proactive integration of reverse logistics practices in Norway, the concept has yet to mature fully. The continual need to adapt to new regulations and laws presents significant operational challenges, particularly in accommodating high-voltage batteries due to the increasing sales of electric vehicles.
Masteroppgave(MSc) in Master of Science in Business, Supply chain & operations management - Handelshøyskolen BI, 2023