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dc.contributor.authorYilmaz, Tuba
dc.contributor.authorSagfossen, Sofie
dc.contributor.authorVelasco, Carlos
dc.date.accessioned2023-09-25T11:24:34Z
dc.date.available2023-09-25T11:24:34Z
dc.date.created2023-05-22T13:47:15Z
dc.date.issued2023
dc.identifier.issn0148-2963
dc.identifier.urihttps://hdl.handle.net/11250/3091752
dc.description.abstractNon-fungible tokens (NFTs) are unique digital assets that exist in a given blockchain. NFT projects, containing unique collections of these assets, are blockchain-based companies that deliver value to customers. Why do people buy NFTs paying up to millions of dollars? Given the lack of studies on what makes NFTs valuable to consumers, we conceptualized the NFT journey through an analysis of the customer journey and the current NFT space dynamics, assessing key stage-based value drivers. We developed the temporal dimension of value perception in the digital asset journey, conceptualizing it as three distinct interaction stages with NFT collections: liking, buying, and holding or selling. Then, throughout three studies involving NFT users, we assessed the drivers associated with these stages. Using consumer-based value theory, we identified and categorized distinct drivers of value and examined the dynamics of these drivers across all stages. This exploratory study lays a foundation for future digital asset value research. Keywords:en_US
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.subjectBlockchainen_US
dc.subjectnon-fungible tokensen_US
dc.subjectNFTsen_US
dc.subjectvalueen_US
dc.subjectcustomer journeyen_US
dc.titleWhat makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holdingen_US
dc.title.alternativeWhat makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holdingen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionacceptedVersionen_US
dc.rights.holderElsevieren_US
dc.source.volume165en_US
dc.source.journalJournal of Business Researchen_US
dc.identifier.doi10.1016/j.jbusres.2023.114056
dc.identifier.cristin2148509
cristin.ispublishedfalse
cristin.fulltextpostprint
cristin.qualitycode2


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal