dc.contributor.author | Jütte, Espen Alexander | |
dc.contributor.author | Olson, Erik Lee | |
dc.date.accessioned | 2023-08-25T13:24:27Z | |
dc.date.available | 2023-08-25T13:24:27Z | |
dc.date.created | 2022-06-20T21:48:54Z | |
dc.date.issued | 2022 | |
dc.identifier.citation | European Journal of Marketing. 2022, 56 (5), 1512-1531. | en_US |
dc.identifier.issn | 0309-0566 | |
dc.identifier.uri | https://hdl.handle.net/11250/3085843 | |
dc.description.abstract | BHR is found useful in understanding pirating motivations, which vary greatly across time and across digital mediums. Piracy is often motivated by profit enhancing policies of big media copyright holders, which are deemed unfair and not customer oriented, but such motivations are greatly reduced when copyright holders offer attractive legal means to obtain digital content. Pirates generally do not feel sympathy for large media companies, but some pirates feel guilt that their actions may hurt digital content creators. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | Emerald | en_US |
dc.rights | Navngivelse-Ikkekommersiell 4.0 Internasjonal | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/deed.no | * |
dc.subject | brand hegemony | en_US |
dc.subject | customer orientation | en_US |
dc.subject | digital media | en_US |
dc.subject | digital piracy | en_US |
dc.subject | anti-consumption | en_US |
dc.title | A brand hegemony rejection explanation for digital piracy | en_US |
dc.title.alternative | A brand hegemony rejection explanation for digital piracy | en_US |
dc.type | Peer reviewed | en_US |
dc.type | Journal article | en_US |
dc.description.version | submittedVersion | en_US |
dc.rights.holder | Emerald | en_US |
dc.source.pagenumber | 1512-1531 | en_US |
dc.source.volume | 56 | en_US |
dc.source.journal | European Journal of Marketing | en_US |
dc.source.issue | 5 | en_US |
dc.identifier.doi | 10.1108/EJM-04-2020-0303 | |
dc.identifier.cristin | 2033690 | |
cristin.ispublished | true | |
cristin.fulltext | preprint | |
cristin.qualitycode | 1 | |