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dc.contributor.authorNothhaft, Howard
dc.contributor.authorWerder, Kelly Page
dc.contributor.authorVerčič, Dejan
dc.contributor.authorZerfass, Ansgar
dc.date.accessioned2022-01-31T19:16:12Z
dc.date.available2022-01-31T19:16:12Z
dc.date.created2020-01-09T21:59:40Z
dc.date.issued2019
dc.identifier.citationInternational Journal of Strategic Communication, 2019, 12:4, 352-366en_US
dc.identifier.isbn9780367272302
dc.identifier.urihttps://hdl.handle.net/11250/2976134
dc.description.abstractThe article explores how strategic communication successfully established itself as an academic discipline despite (or perhaps because of) being centered on an elusive concept. Drawing on ideas about the evolution of academic disciplines proposed by Alexander M. Shneider, we argue that strategic communication is currently caught in a cycle of constant reinvention obscured by a discourse of emergence. Although the discipline is undoubtedly becoming more sophisticated, it is doubtful whether there is genuine progress. The authors examine facets of strategic communication that contribute to the current state of affairs. Although clearer conceptualization and a more realistic understanding of the discipline are identified as a prerequisite for maturation, progress—as opposed to sophistication—ultimately depends on the development of discipline-specific, unique, and robust methods.en_US
dc.language.isoengen_US
dc.publisherTaylor and Francisen_US
dc.relation.ispartofFuture directions of strategic communication
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.titleStrategic communication: Reflections on an elusive concepten_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.description.versionpublishedVersionen_US
dc.rights.holderThe Authorsen_US
dc.source.pagenumber24-38en_US
dc.source.volume12en_US
dc.source.journalInternational Journal of Strategic Communicationen_US
dc.source.issue4en_US
dc.identifier.doi10.1080/1553118X.2018.1492412
dc.identifier.cristin1769880
dc.source.articlenumber352-366en_US
cristin.unitcode158,9,0,0
cristin.unitnameInstitutt for kommunikasjon og kultur
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode2


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal