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dc.contributor.authorMoreno, Angeles
dc.contributor.authorNavarro, Cristina
dc.contributor.authorTench, Ralph
dc.contributor.authorZerfass, Ansgar
dc.date.accessioned2015-07-30T08:35:10Z
dc.date.available2015-07-30T08:35:10Z
dc.date.issued2015
dc.identifier.citationPublic Relations Review, 41(2015)2: 242-253nb_NO
dc.identifier.issn0363-8111
dc.identifier.issn1873-4537
dc.identifier.urihttp://hdl.handle.net/11250/293919
dc.descriptionThis is the authors’ accepted, refereed and final manuscript to the articlenb_NO
dc.description.abstractA key aspect for understanding and explaining online communication is the micro level of communication practitioners’ social media usage and their general attitudes towards digital platforms. This paper investigates how public relations practitioner's personal and professional use of social media is related to their perceptions of social media. A quantitative methodology was applied to perform this research. A population of 2710 professionals from 43 European countries working on different hierarchical levels both in communication departments and agencies across Europe were surveyed as part of a larger transnational online survey. Results show that practitioners with a high level of usage of social media give more importance to social media channels, influence of social media on internal and external stakeholders and relevance of key gatekeepers and stakeholders along with a better self-estimation of competences. Issues about diverse levels of overestimation of social media use, application and importance in the professional arena are also debated.nb_NO
dc.language.isoengnb_NO
dc.publisherElseviernb_NO
dc.titleDoes social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europenb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.source.journalPublic Relations Reviewnb_NO
dc.identifier.doi10.1016/j.pubrev.2014.12.006
dc.description.localcode1, Forfatterversjonnb_NO


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