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dc.contributor.authorBüchi, Moritz
dc.contributor.authorFosch-Villaronga, Eduard
dc.contributor.authorLutz, Christoph
dc.contributor.authorTamò-Larrieux, Aurelia
dc.contributor.authorVelidi, Shruthi
dc.identifier.citationInformation, Communication & Society. 2021, online first .en_US
dc.description.abstractAlgorithmic profiling has become increasingly prevalent in many social fields and practices, including finance, marketing, law, cultural consumption and production, and social engagement. Although researchers have begun to investigate algorithmic profiling from various perspectives, socio-technical studies of algorithmic profiling that consider users’ everyday perceptions are still scarce. In this article, we expand upon existing user-centered research and focus on people’s awareness and imaginaries of algorithmic profiling, specifically in the context of social media and targeted advertising. We conducted an online survey geared toward understanding how Facebook users react to and make sense of algorithmic profiling when it is made visible. The methodology relied on qualitative accounts as well as quantitative data from 292 Facebook users in the United States and their reactions to their algorithmically inferred ‘Your Interests’ and ‘Your Categories’ sections on Facebook. The results illustrate a broad set of reactions and rationales to Facebook’s (public-facing) algorithmic profiling, ranging from shock and surprise, to accounts of how superficial – and in some cases, inaccurate – the profiles were. Taken together with the increasing reliance on Facebook as critical social infrastructure, our study highlights a sense of algorithmic disillusionment requiring further research.en_US
dc.publisherTaylor and Francisen_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.titleMaking sense of algorithmic profiling: User perceptions on Facebooken_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.source.journalInformation, Communication & Societyen_US
dc.relation.projectNorges forskningsråd: 275347en_US
dc.relation.projectNorges forskningsråd: 299178en_US

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Navngivelse 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal