Investigation of the influencing factors of primary care physicians' intention to adopt new technologies for medical appointment management
Master thesis
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Date
2021Metadata
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- Master of Science [1800]
Abstract
Long patient waiting times are a major concern within primary
health care clinics, causing lower patient dissatisfaction and health
care quality. Within several other industries, mobile queuing systems
that use real-time order fulfilment are used to address similar issues.
Due to the enormous potential user base that is associated with it, the
primary health care sector represents a significant market
opportunity, and the question arises as to what is necessary for such
software systems to be adopted there as well. For this, the decisionmaking
process of the practice managing physicians, as decisionmakers,
needs to be examined.
Objective The purpose of this study is to identify the influencing factors for
primary care physicians’ intention to use new appointment
management systems that are based on real-time mobile queueing.
Thereby, valuable insights for potential future development and
promotion shall be derived.
Methods An adapted and extended version of the Unified Theory of
Acceptance and Use of Technology (UTAUT) was developed as
conceptual research model. A scenario-based survey experiment was
chosen to answer the research hypotheses and questions.
Results The most important factor for the usage intention of physicians is
Performance Expectancy. Furthermore, Options of Employees,
Patients and Competitors were also found to have a significant
influence on the usage intention of physicians. The paradox
relationship between physician as decision-maker and patients as
primary subject to potential advantage, was identified as most crucial
aspect of adoption.
Keywords Patient waiting time, primary health care, mobile queueing, UTAUT,
technology acceptance, diffusion of Innovation, real-time tracking
Description
Masteroppgave(MSc) in Master of Business - Handelshøyskolen BI, 2021