Rethinking climate communications and the “psychological climate paradox”
Journal article, Peer reviewed
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Original versionEnergy Research and Social Science, 1(2014):161-170 10.1016/j.erss.2014.03.007
Climate science has provided ever more reliable data and models over the last 20–30 years, thereby indicating increasingly severe impacts in the coming decades and centuries. Nonetheless, public concern for climate change and the issue's perceived importance has been declining over the past few decades, thus giving less public support for ambitious climate policies. Conventional climate communication strategies have failed to resolve this “climate paradox.” This article reviews research on the psychology of the climate paradox, and rethinks new emerging strategies for how to resolve it in the coming decades.
This is the author’s accepted, refereed and final manuscript to the article