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dc.contributor.authorBravo-Moncayo, Luis
dc.contributor.authorReinoso-Carvalho, Felipe
dc.contributor.authorVelasco, Carlos
dc.date.accessioned2021-09-14T14:11:07Z
dc.date.available2021-09-14T14:11:07Z
dc.date.created2020-07-02T09:01:53Z
dc.date.issued2020
dc.identifier.citationFood Quality and Preference, 2020, Volume 86, (December), 104020en_US
dc.identifier.issn0950-3293
dc.identifier.urihttps://hdl.handle.net/11250/2776531
dc.description.abstractThe present research investigates the general effect of auditory noise control in individual’s eating and drinking experiences. In particular, the study applied passive vs active commercial headphone noise control techniques to an urban drinking situation. Here, each participant drank twice the same coffee while exposed to a louder (~85 dBA) vs less loud (−20 dBs) version of the same background noise of a food court in busy hours. Note that by loud, louder, and less loud, we are referring to differences in the sound level of the noise. Results suggest that most consumers tend to be less sensitive to specific sensory and hedonic attributes of the coffee under louder noise (sweetness, bitterness, acidity, flavor/aroma intensity, flavor-liking, sound-liking, flavor-sound-matching), and less willing to pay and purchase the coffee, relative to less loud sounds. This was more evident concerning the perceived bitterness and aroma intensity of the coffee. The effects reported are mainly attributed to the differences in noise level during taste, and discussed based on theory on crossmodal correspondences, and attention (e.g., louder noise may diminish the ability to attend to specific elements of the experience). When thinking of public health, for example, these results suggest that differences in urban noise level may moderate behavior during food/drink situations (e.g., potentially modulating sugar intake).en_US
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.subjectCoffeeen_US
dc.subjectConsumer behavioren_US
dc.subjectFlavoren_US
dc.subjectNoise controlen_US
dc.titleThe effects of noise control in coffee tasting experiencesen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.description.versionacceptedVersionen_US
dc.source.volume86en_US
dc.source.journalFood Quality and Preferenceen_US
dc.source.issueDecemberen_US
dc.identifier.doi10.1016/j.foodqual.2020.104020
dc.identifier.cristin1818187
dc.source.articlenumber104020en_US
cristin.ispublishedfalse
cristin.fulltextpostprint
cristin.qualitycode1


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
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