| dc.description.abstract | One of the recent innovations for food packaging materials is edible packaging
which is initiated to deal with environmental issues. However, research into edible
food packaging is still in its infancy, especially in terms of consumer perception
and acceptance toward it. Therefore, the overall research question is how will
consumers accept edible food packaging? In this thesis we focus on two main
aspects which are perceived sustainability and perceived risk. We tested acceptance
of the three products (edible water bottle, edible coffee cup, edible cupcake case)
that vary in terms of perceived sustainability and perceived risk. The total number
of participants is 120 which were recruited by a convenient sampling method. The
results indicate that perceived sustainability was positively associated with
consumer acceptance of the product. In contrast, perceived risk was negatively
associated with the acceptance. Specifically, only health-related risk influenced
consumer acceptance, which represented the physical risk dimension. Additionally,
the mean differences of consumer acceptance among the three tested products were
not all significant. The mean acceptance of edible cupcake case was significantly
higher than edible water bottle and edible coffee cup. | en_US |
