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Leadership, Communication and Network Characteristic Effects in Retailing; A Whole Social Network Analysis of Sustainable Performance in a Shopping Mall

Kvannes, Nanna; Lunde, Amalie Gullestad
Master thesis
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URI
https://hdl.handle.net/11250/2686459
Date
2020
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  • Master of Science [1530]
Abstract
The increased focus on sustainable development within the retail industry, has

forced shopping malls to focus on and address sustainability issues in their

operations. As the retail industry requires changes and critical strategic choices, the

impact of leadership is considered to be crucial for its future results.

This research on shopping malls is conducted within the private sector, and explores

the effect of leadership, communication and network characteristics (echo

chambers, social ties, gatekeeper) on innovation. Furthermore, innovation is

claimed to have an effect on sustainable collective action in a whole network.

Structured interviews with centre managers at Steen & Strøm and an in-depth

interview with an industry professional were conducted. The interviews were then

analysed through descriptive statistical analysis, grounded theory analysis and

thematic analysis.

The findings from our research shows that leadership characteristics,

communication, network characteristics and innovation, has an effect on

sustainable collective action in a whole network. This research emphasises the

importance of mapping the network structure, to gain a better understanding of how

the network operates, and the objectives and visions for each retailer.
Description
Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 2020
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Handelshøyskolen BI

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