Leadership, Communication and Network Characteristic Effects in Retailing; A Whole Social Network Analysis of Sustainable Performance in a Shopping Mall
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- Master of Science 
The increased focus on sustainable development within the retail industry, has forced shopping malls to focus on and address sustainability issues in their operations. As the retail industry requires changes and critical strategic choices, the impact of leadership is considered to be crucial for its future results. This research on shopping malls is conducted within the private sector, and explores the effect of leadership, communication and network characteristics (echo chambers, social ties, gatekeeper) on innovation. Furthermore, innovation is claimed to have an effect on sustainable collective action in a whole network. Structured interviews with centre managers at Steen & Strøm and an in-depth interview with an industry professional were conducted. The interviews were then analysed through descriptive statistical analysis, grounded theory analysis and thematic analysis. The findings from our research shows that leadership characteristics, communication, network characteristics and innovation, has an effect on sustainable collective action in a whole network. This research emphasises the importance of mapping the network structure, to gain a better understanding of how the network operates, and the objectives and visions for each retailer.
Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 2020