Leadership, Communication and Network Characteristic Effects in Retailing; A Whole Social Network Analysis of Sustainable Performance in a Shopping Mall
Master thesis
Permanent lenke
https://hdl.handle.net/11250/2686459Utgivelsesdato
2020Metadata
Vis full innførselSamlinger
- Master of Science [1613]
Sammendrag
The increased focus on sustainable development within the retail industry, has
forced shopping malls to focus on and address sustainability issues in their
operations. As the retail industry requires changes and critical strategic choices, the
impact of leadership is considered to be crucial for its future results.
This research on shopping malls is conducted within the private sector, and explores
the effect of leadership, communication and network characteristics (echo
chambers, social ties, gatekeeper) on innovation. Furthermore, innovation is
claimed to have an effect on sustainable collective action in a whole network.
Structured interviews with centre managers at Steen & Strøm and an in-depth
interview with an industry professional were conducted. The interviews were then
analysed through descriptive statistical analysis, grounded theory analysis and
thematic analysis.
The findings from our research shows that leadership characteristics,
communication, network characteristics and innovation, has an effect on
sustainable collective action in a whole network. This research emphasises the
importance of mapping the network structure, to gain a better understanding of how
the network operates, and the objectives and visions for each retailer.
Beskrivelse
Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 2020