Vis enkel innførsel

dc.contributor.authorWünderlich, Nancy V.
dc.contributor.authorGustafsson, Anders
dc.contributor.authorHamari, Juho
dc.contributor.authorParvinen, Petri
dc.contributor.authorHaff, André
dc.date.accessioned2020-02-18T14:01:15Z
dc.date.available2020-02-18T14:01:15Z
dc.date.created2019-11-14T09:08:40Z
dc.date.issued2020
dc.identifier.citationJournal of Business Research. 2019, 106 (January), 273-276.en_US
dc.identifier.issn0148-2963
dc.identifier.urihttps://hdl.handle.net/11250/2642357
dc.description.abstractGamification is a rather significant trend in recent years. It builds on the emotional and involving qualities of gaming but may not entail a full-fledged game. Gamification exists in a large number of industries; retail, media, consumer goods, and healthcare. It is used as means to educate employees in all types of industry, create customer engagement to brands and businesses, and even nudge people to change their behavior. The present paper is an introduction to the special issue on “Theoretical Perspectives and Applications of Gamification in Business Contexts”. In total the special issue comprises of 11 novel and high-quality contributions on gamification. These are selected to enhance our understanding of underlying mechanisms that impact employees’ and customers’ attitudes and behaviors.en_US
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.titleThe great game of business: Advancing knowledge on gamification in business contextsen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.description.versionsubmittedVersionen_US
dc.rights.holderCopyright policy of Elsevier, the publisher of this journal. The author retains the right to post the accepted author manuscript on open web sites operated by author or author's institution for scholarly purposes, with an embargo period of 0-36 months after first view online. http://www.elsevier.com/journal-authors/sharing-your-article#en_US
dc.source.pagenumber273-276en_US
dc.source.volume106en_US
dc.source.journalJournal of Business Researchen_US
dc.identifier.doihttps://doi.org/10.1016/j.jbusres.2019.10.062
dc.identifier.cristin1747375
cristin.unitcode158,11,0,0
cristin.unitnameInstitutt for markedsføring
cristin.ispublishedtrue
cristin.fulltextpreprint
cristin.qualitycode2


Tilhørende fil(er)

Thumbnail

Denne innførselen finnes i følgende samling(er)

Vis enkel innførsel

Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
Med mindre annet er angitt, så er denne innførselen lisensiert som Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal