Trading on the Unknown: Scenarios for the Future Value of Data

Newlands, Gemma Elisabeth Marjorie; Lutz, Christoph; Fieseler, Christian
Journal article, Peer reviewed
Accepted version
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URI
http://hdl.handle.net/11250/2640640
Date
2019
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Original version
Law & Ethics of Human Rights. 2019, 13 (1), 97-114.   10.1515/lehr-2019-0004
Abstract
In this article, we explore the practices of extensive data collection among sharing economy platforms, highlighting how the unknown future value of big data creates an ethical problem for a fair exchange relationship between companies and users. Specifically, we present a typology with four scenarios related to the future value of data. In the remainder of the article, we first describe the status quo of data collection practices in the sharing economy, followed by a discussion of the value-generating affordances of big data. We then introduce the typology of four scenarios for the future value of data. Finally, the paper concludes with a short discussion on the implications of information asymmetries for a fair exchange process.
Publisher
De Gruyters
Journal
Law & Ethics of Human Rights
Copyright
De Gruyter allows authors the use of the final published version of an article (publisher pdf) for self-archiving (author's personal website) and/or archiving in an institutional repository (on a non-profit server) after an embargo period of 12 months after publication. The published source must be acknowledged and a link to the journal home page or articles' DOI must be set.