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The effect of problem solving approaches on creativity, fixation, and enacted task complexity.

Gharakhanloo, Camelia; Moedano, Karime
Master thesis
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URI
http://hdl.handle.net/11250/2626123
Date
2019
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  • Master of Science [1117]
Abstract
The purpose of this experimental study was to investigate the effect of

problem solving approaches on the creative process and the creative outcome.

Particularly, we explored the effect of action-oriented problem solving,

unconscious thought, and analytical thought on creativity, enacted task complexity,

and fixation. The effect of an incubation period was investigated as a potential

moderator in the relation between problem solving approaches and creativity and

between problem solving approaches and fixation. Participants included 129

students from BI Norwegian Business School who completed the nine-dot problem.

Results showed that participants in the unconscious thought condition performed

significantly better than participants in the analytical thought condition and the

action-oriented problem solving condition, followed by the analytical thought

condition. Furthermore, results showed that participants in the analytical thought

condition became significantly more fixated than the two other conditions during

the problem solving process. Results did not support the moderating effect of an

incubation period. The insights obtained in this study may help organizations

facilitate individual creativity, which today is considered one of the most important

drivers of growth, innovation, and success.
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Masteroppgave(MSc) in Master of Science in Leadership and Organizational Psychology - Handelshøyskolen BI, 2019
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Handelshøyskolen BI

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