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CRITICAL SUCCESS FACTORS AND BARRIERS AFFECTING THE SUCCESSFUL IMPLEMENTATION OF THE GENERAL DATA PROTECTION REGULATION: A multiple case study of three companies operating in the banking and insurance industry

Eskedal, Victoria; Indrebø, Lina Gullsmedmoen
Master thesis
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URI
http://hdl.handle.net/11250/2625307
Date
2019
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  • Master of Science [1117]
Abstract
Purpose: This master thesis aims to identify the most important critical success

factors (CSFs) and barriers when implementing the GDPR, as well as how these

impacted the implementation in three companies within the banking and insurance

industry.

Design/methodology/approach: Multiple case study of three banking and

insurance companies. A total of 11 key participants was interviewed, in addition

to a survey with 30 respondents, where all were from the three companies.

Additional documents was provided by the companies.

Findings: The most important CSFs found were: Top management support,

sufficient resources put into the project, employees with sufficient competence on

the subject, having a core team that shares their expertise and recommendations,

starting early, and information and awareness regarding the GDPR and the

project. The most important barriers found were: complex issues and solutions,

gap between those who understand the law and those who are going to execute

the law, time pressure, difficulties with interpreting the regulation, and lack of

understanding the regulation and what it means for the business. How these

impacted the implementation of the GDPR was also discovered.

Implications: This research highlights three practical implications: first, it was

more important to focus on the barriers than the CSFs. Second, the CSFs and

barriers depend on each other by being intertwined due to the complex nature of

the project to ensure a successful implementation of GDPR. Third, which CSFs

and barriers the companies consider as important when implementing the project,

as well as when they are important, depend on what the companies consider as

their implementation process. This thesis also provides theoretical implications by

uncovering two CSFs and four barriers for GDPR implementation not identified

in previous research which provides extensive knowledge to this field.

Future research: Future research should focus on whether the identified CSFs

and barriers in this study differ between projects and industries, as well as rank

them in terms of importance. Moreover, future research should use other research

methods when investigating the findings in different contexts.

Key words: General Data Protection Regulation (GDPR), project

implementation, project success, critical success factors (CSFs), barriers, barriers

for implementation, CSFs to project implementation, project management,

banking, insurance.
Description
Masteroppgave(MSc) in Master of Science in Business, Leadership and Change - Handelshøyskolen BI, 2019

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