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The need to belong and work performance: Exploring the moderating effect of extraversion

Brownsword, Amy Brownsword; Sundby, Nora Elisabeth Sundby
Master thesis
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URI
http://hdl.handle.net/11250/2624330
Date
2019
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  • Master of Science [1525]
Abstract
The need to belong is a powerful motivational basis for interpersonal behaviour

(Baumeister et al., 2007). Previous research has mainly addressed negative

outcomes when the need to belong is thwarted by social exclusion and rejection.

However, there is little research looking at employee’s need to belong and how it

is related to organisational outcomes. Building on Baumeister & Leary´s (1995)

belongingness theory, the present study explores the relationship between

employee’s need to belong and work performance. Drawing on personality

scholars, it was also hypothesised that facets of extraversion (i.e., warmth and

sociability) would moderate this relationship. Survey data was collected from 226

employees working within the sales department at a Norwegian telecom company.

The initial hypothesis was not supported; however, this study conducted a

multiple ordinary least square for further exploration and revealed a significant

two-way interaction: As hypothesised, individual’s need to belong predicted better

performance, but this effect was only evident for individuals with high belonging

needs and low scores on extraversion facet warmth. Limitations and suggestions

for future research are discussed.
Description
Masteroppgave(MSc) in Master of Science in Business, Leadership and Change - Handelshøyskolen BI, 2019
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Handelshøyskolen BI

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