Vis enkel innførsel

dc.contributor.authorHazee, Simon
dc.contributor.authorVan Vaerenbergh, Yves
dc.contributor.authorDelcourt, Cecile
dc.contributor.authorWarlop, Luk
dc.date.accessioned2019-06-28T12:25:03Z
dc.date.available2019-06-28T12:25:03Z
dc.date.created2019-05-14T13:34:49Z
dc.date.issued2019
dc.identifier.citationJournal of Service Research. 2019, 22 (3), 256-271.nb_NO
dc.identifier.issn1094-6705
dc.identifier.urihttp://hdl.handle.net/11250/2602826
dc.description.abstractAlthough access-based services (ABS) offer many benefits, convincing consumers to use these service innovations remains challenging. Research suggests that contamination concerns are an important barrier to consumer adoption of ABS; they arise when a person believes someone else has touched an object and transferred residue or germs. However, systematic examination of this phenomenon is lacking. We conduct four experiments to determine (1) the impact of contamination concerns on consumer evaluations of ABS, (2) when such concerns become salient in ABS, and (3) how ABS providers can reduce these concerns. The results reveal that consumers experience more contamination concerns about objects used in proximity to their bodies, especially when those objects are shared with unfamiliar users, and that such concerns negatively influence their evaluations of ABS. Consumers also exhibit less contamination concerns about ABS that have high brand equity, because of their elevated stereotype-related perceptions of the competence of those users. Firms’ advertisements depicting physical contact between shared objects and other users negatively influence ABS evaluations by consumers whose contamination concept is activated. This article provides insights for developing product, branding, and communication strategies to reduce consumers’ contamination concerns and maximizing ABS adoption.nb_NO
dc.description.abstractSharing Goods? Yuck, No! An Investigation of Consumers’ Contamination Concerns About Access-Based Servicesnb_NO
dc.language.isoengnb_NO
dc.publisherSagenb_NO
dc.subjectSharing economynb_NO
dc.titleSharing Goods? Yuck, No! An Investigation of Consumers’ Contamination Concerns About Access-Based Servicesnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.pagenumber256-271nb_NO
dc.source.volume22nb_NO
dc.source.journalJournal of Service Researchnb_NO
dc.source.issue3nb_NO
dc.identifier.doi10.1177/1094670519838622
dc.identifier.cristin1697795
cristin.unitcode158,11,0,0
cristin.unitnameInstitutt for markedsføring
cristin.ispublishedfalse
cristin.fulltextpostprint
cristin.qualitycode2


Tilhørende fil(er)

Thumbnail

Denne innførselen finnes i følgende samling(er)

Vis enkel innførsel