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Professional vs. Personal-Oriented Self-Disclosure on LinkedIn: The Impact of Gender and Occupation on Recruiters’ Recommendation for Interview

Kvarekvål, Trude Solberg; Skogstad, Karoline
Master thesis
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Prelimenary_Report.pdf (1.148Mb)
URI
http://hdl.handle.net/11250/2580281
Date
2018
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  • Master of Science [1539]
Abstract
Social networking sites (SNSs) have become established arenas for many forms of

social interaction. Recruitment and selection of job candidates using SNSs is a

current trend that we are yet to understand the potential consequences of. The

purpose of this study was to examine whether there is a difference between

professional-oriented and personal-oriented self-disclosure on LinkedIn profiles in

predicting recruiter’s recommendation for interview, with the impact of

occupation and gender. We created LinkedIn profiles that varied in regards to 1)

type of self-disclosure (personal-, professional-oriented), 2) occupation

(accountant, marketing coordinator), and 3) gender (male, female). The study was

conducted as an online survey where respondents with recruitment experience or

education related to recruitment participated by making their candidate

evaluations based on general job descriptions for both occupations. We found that

it is more beneficial for accountants to have a professional-oriented type of selfdisclosure

on LinkedIn than for marketing coordinators, and that recruiters’

recommendation for interview is higher for female accountants with professionaloriented

self-disclosure than for female accountants with personal-oriented selfdisclosure.

The same difference does not apply for male accountants. The results

indicate that norms and biases related to gender and occupation, and how

LinkedIn users disclose their profile information can lead to biased recruiter

decisions when LinkedIn is the platform for candidate assessment. This

knowledge could imply the need for implicit bias training and generally higher

awareness around such unconscious mental processes when using SNSs in

recruitment processes.
Description
Masteroppgave(MSc) in Master of Science in Leadership and Organizational Psychology - Handelshøyskolen BI, 2018
Publisher
Handelshøyskolen BI

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