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Risky Business: Assessing Personality Through LinkedIn

Kogstad, Annette Løver; Roulund, Ann Kristin
Master thesis
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URI
http://hdl.handle.net/11250/2578019
Date
2018
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  • Master of Science [1550]
Abstract
LinkedIn is a widely popular professional networking site across the world, and

represents an increasingly used tool in the recruitment process. The platform

contains valuable information about potential candidates with regards to their

education and work experience, and often more dynamic and relational information

than the traditional resume. This study aims to narrow the gap between current

practices of inferring candidate characteristics and traits using LinkedIn and the

research thereof, by assessing the accuracy of such inferences with regards to

personality traits. The sample of raters in this study consisted of people both with

and without professional recruitment experience. The results support that it is

possible to infer two out of the Big Five personality traits, namely openness to

experience and extraversion, and that extraversion can be more accurately inferred

than openness to experience. Further, the results suggests that recruitment

professionals are not better at judging personality than laypeople. This study

highlights the importance of constructing valid and standardized methods for

information collection on LinkedIn, to ensure a fair and accurate evaluation of

candidates.
Description
Masteroppgave(MSc) in Master of Science in Leadership and Organizational Psychology - Handelshøyskolen BI, 2018
Publisher
Handelshøyskolen BI

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