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Social norms and risk communication

Scholderer, Joachim; Veflen, Nina
Journal article, Peer reviewed
Accepted version
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URI
http://hdl.handle.net/11250/2576172
Date
2018
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  • Publikasjoner fra CRIStin - BI [636]
  • Scientific articles [1722]
Original version
Trends in Food Science and Technology   10.1016/j.tifs.2018.08.002
Abstract
Social norms are beliefs about what people in general would consider appropriate behaviour in a particular social context. In this mini-review, we summarise research on the role of social norms in the context of safe food handling practices. We review existing evidence regarding the influence of social norms on food handling practices related to cross-contamination and hygiene, time-temperature control and adequate cooking. Furthermore, we discuss the consequences of biases in social norms and how they might be mitigated by norm-oriented risk communication messages. Finally, we discuss potential conflicts between norms that are instrumental for safe food handling practices and norms that are instrumental for maintaining social relationships, and suggest directions for future research
Publisher
Elsevier
Journal
Trends in Food Science & Technology

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