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dc.contributor.authorWarner-Søderholm, Gillian
dc.contributor.authorBertsch, Andy
dc.contributor.authorSøderholm, Annika
dc.date.accessioned2018-06-05T07:55:20Z
dc.date.available2018-06-05T07:55:20Z
dc.date.created2018-06-04T15:40:26Z
dc.date.issued2018
dc.identifier.citationData in Brief, 2018, 18 696-699.nb_NO
dc.identifier.issn2352-3409
dc.identifier.urihttp://hdl.handle.net/11250/2500254
dc.descriptionThis is an Open Access journalnb_NO
dc.description.abstractThis article contains data collected from self-report surveys of respondents to measure 1) social media usage, 2) age, 3) gender and 4) trust, measured within five major trust constructs of a) Integrity, b) Competence, c) Concern, d) Benevolence and e) Identification. The data includes all instruments used, SPSS syntax, the raw survey data and descriptive statistics from the analyses. Raw data was entered into SPSS software and scrubbed using appropriate techniques in order to prepare the data for analysis. We believe that our dataset and instrument may give important insights related to computers in human behavior, and predicting trust antecedents in social media use such as age, gender, number of hour online and choice of content provider. We have also created a parsimonious five factor trust instrument developed from the extant literature for future research. Hence, this newly developed trust instrument can be used to measure trust not only in social media, but also in other areas such as healthcare, economics and investor relations, CSR, management and education. Moreover, the survey items developed to measure social media use are concise and may be applied to measure social media use in other contexts such as national cultural differences, marketing and tourism. For interpretation and discussion of the data and constructs, please see original article entitled “Who trusts social media” (Warner-Søderholm et al., 2018) [1].nb_NO
dc.language.isoengnb_NO
dc.publisherElseviernb_NO
dc.titleData on social media use related to age, gender and trust constructs of integrity, competence, concern, benevolence and identificationnb_NO
dc.title.alternativeData on social media use related to age, gender and trust constructs of integrity, competence, concern, benevolence and identificationnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionpublishedVersionnb_NO
dc.source.pagenumber696-699nb_NO
dc.source.volume18nb_NO
dc.source.journalData in Briefnb_NO
dc.identifier.doihttps://doi.org/10.1016/j.dib.2018.03.065
dc.identifier.cristin1588866
dc.description.localcode1, OAnb_NO
cristin.unitcode158,9,0,0
cristin.unitnameInstitutt for kommunikasjon og kultur
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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