Vis enkel innførsel

dc.contributor.authorSpence, Charles
dc.contributor.authorVelasco, Carlos
dc.date.accessioned2018-03-23T12:03:36Z
dc.date.available2018-03-23T12:03:36Z
dc.date.created2018-03-17T06:59:38Z
dc.date.issued2018
dc.identifier.citationFood Quality and Preference, 2018, 68(September), 226-237nb_NO
dc.identifier.issn0950-3293
dc.identifier.issn1873-6343
dc.identifier.urihttp://hdl.handle.net/11250/2491915
dc.descriptionThe accepted and peer reviewed manuscript to the articlenb_NO
dc.description.abstractColour is perhaps the single most important element as far as the design of multisensory product packaging is concerned. It plays a key role in capturing the attention of the shopper in-store. A distinctive colour, or colour scheme, can also act as a valuable brand attribute (think here only of the signature colour schemes of Cadbury’s Dairy Milk chocolate). In many categories, though, colour is used to convey information to the consumer about a product’s sensory properties (e.g., taste or flavour, say), or else to prime other more abstract brand attributes (such as, for example, premium, natural, or healthy). However, packaging colour can also affect the customer’s product experience as well: Indeed, a growing body of empirical research now shows that packaging colour affects everything from the expected and perceived taste and flavour of food and beverage products through to the fragrance of home and personal care items. Packaging colour, then, plays a dominant role at several stages of the consumer’s product experience.nb_NO
dc.language.isoengnb_NO
dc.publisherElseviernb_NO
dc.titleOn the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categoriesnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.journalFood Quality and Preferencenb_NO
dc.identifier.doihttps://doi.org/10.1016/j.foodqual.2018.03.008
dc.identifier.cristin1573639
dc.description.localcode1, Forfatterversjonnb_NO
cristin.unitcode158,11,0,0
cristin.unitnameInstitutt for markedsføring
cristin.ispublishedfalse
cristin.fulltextpostprint
cristin.qualitycode1


Tilhørende fil(er)

Thumbnail

Denne innførselen finnes i følgende samling(er)

Vis enkel innførsel