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dc.contributor.authorTuroman, Nora
dc.contributor.authorVelasco, Carlos
dc.contributor.authorChen, Yi-Chuan
dc.contributor.authorHuang, Pi-Chun
dc.contributor.authorSpence, Charles
dc.date.accessioned2018-03-15T09:44:52Z
dc.date.available2018-03-15T09:44:52Z
dc.date.created2017-11-30T14:26:21Z
dc.date.issued2018
dc.identifier.citationAttention, Perception & Psychophysics. 2018, 80(3), 738-751nb_NO
dc.identifier.issn1943-3921
dc.identifier.issn1943-393x
dc.identifier.urihttp://hdl.handle.net/11250/2490654
dc.descriptionThe accepted and peer reviewed manuscript to the articlenb_NO
dc.description.abstractDespite the rapid growth of research on the crossmodal correspondence between visually presented shapes and basic tastes (e.g., sweet, sour, bitter, and salty), most studies that have been published to date have focused on shape contour (roundness/angularity). Meanwhile, other important features, such as symmetry, as well as the underlying mechanisms of the shape–taste correspondence, have rarely been studied. Over two experiments, we systematically manipulated the symmetry and contours of shapes and measured the influences of these variables on shape–taste correspondences. Furthermore, we investigated a potential underlying mechanism, based on the common affective appraisal of stimuli in different sensory modalities. We replicated the results of previous studies showing that round shapes are associated with sweet taste, whereas angular shapes are associated with sour and bitter tastes. In addition, we demonstrated a novel effect that the symmetry group of a shape influences how it is associated with taste. A significant relationship was observed between the taste and appraisal scores of the shapes, suggesting that the affective factors of pleasantness and threat underlie the shape–taste correspondence. These results were consistent across cultures, when we compared participants from Taiwanese and Western (UK, US, Canada) cultures. Our findings highlight that perceived pleasantness and threat are culturally common factors involved in at least some crossmodal correspondences.nb_NO
dc.language.isoengnb_NO
dc.publisherSpringernb_NO
dc.titleSymmetry and its role in the crossmodal correspondence between shape and tastenb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.journalAttention, Perception & Psychophysicsnb_NO
dc.identifier.doi10.3758/s13414-017-1463-x
dc.identifier.cristin1520999
dc.description.localcode1, Forfatterversjonnb_NO
cristin.unitcode158,11,0,0
cristin.unitnameInstitutt for markedsføring
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode1


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