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Investigating organizational change

Skogly, Marthe Lorentzen; Rognan, Maria Bø
Master thesis
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URI
http://hdl.handle.net/11250/2485990
Date
2017
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  • Master of Science [1116]
Abstract
In today’s business world, most organizations have to change in order to meet the

required demands from their surrounding environments, e.g. because of

opportunities for growth, economic trends, consumer needs or new technologies.

Most organizations have settled with the phrase “change or die”, which constitutes

the importance of the changing. However, change is difficult to pull off, and most

change processes ends in failure do to errors related to the implementation. It is

important to understand which factors that can influence a change process, in order

to enhance the possibility for successfully implement change.

In this thesis we examine an organizational change process faced by the Norwegian

consulting firm, Scandinavian Technology Institute. They have recently been

acquired by Solar Group, and are now restructuring their business and

implementing Solar’s knowledge arena, STI Services. By taking a qualitative

approach, we investigate how the factors knowledge sharing, organizational culture

and internal communication influence the change process, and why they are of

importance.

Overall, we find that knowledge sharing influences how the merging companies can

benefit from each other’s competencies and resources, and improve their chances

for succeeding in implementing change. We also find that the organizational culture

is open and informal, and that it determines whether the change can be successfully

implemented or not. Furthermore, find that internal communication is crucial in

communicating the change vision, and develop commitment and motivation among

the employees.

We further find that the factors we study influence each other. We find that

knowledge sharing can contribute to improving the organizational culture, making

a more positive and collective culture. At the same time, knowledge sharing can

enhance STI’s social capital and facilitate for interactions among employees,

resulting in the production of information, new practices and competencies.

Regarding their organizational culture, we find that knowledge sharing is affected

by underlying factors, such as reciprocity, relationships, and power, determining

whether they share and transfer knowledge. We also find that in order to cope with change, the internal communication has to be adjusted to the organizational culture

for the sake of creating a shared understanding about the change process. We further

find that organizational culture influence internal communication because it

requires a communication form that is adjusted to their culture. Furthermore, we

find that internal communication is important for enhancing knowledge sharing,

because it provides easy access to knowledge through common arenas, networking

and conversations. Finally, we find find that internal communication is essential in

developing a social community, group identity and in shared understanding of the

change process.
Description
Masteroppgave(MSc) in Master of Science in Leadership and Organizational Psychology - Handelshøyskolen BI, 2017
Publisher
BI Norwegian Business School

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