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dc.contributor.authorWiesenberg, Markus
dc.contributor.authorZerfass, Ansgar
dc.contributor.authorMoreno, Angeles
dc.date.accessioned2017-10-26T06:56:18Z
dc.date.available2017-10-26T06:56:18Z
dc.date.created2017-03-17T10:43:58Z
dc.date.issued2017
dc.identifier.citationInternational Journal of Strategic Communication. 2017, 11 (2), 95-114.nb_NO
dc.identifier.issn1553-1198
dc.identifier.issn1553-118x
dc.identifier.urihttp://hdl.handle.net/11250/2462228
dc.descriptionThe accepted and peer reviewed manuscript to the articlenb_NO
dc.description.abstractBig data and automation pose huge challenges for strategic communication. This article contributes to the limited body of knowledge in the field by introducing the concepts, outlining opportunities and potential problems, and identifying current perceptions and applications in the professional field. A large-scale survey, with respondents from across more than 40 countries, explores the expertise of communication professionals, applications within communication departments and agencies, and consequences for the profession at large. The study shows a large gap between the perceived importance and current practices, a lack of competencies and ethical reflection, and a limited use of opportunities. The full potential of big data analytics and algorithms has not been leveraged until now, which calls for new initiatives in the practice and further research.nb_NO
dc.language.isoengnb_NO
dc.publisherTaylor and Francisnb_NO
dc.titleBig Data and Automation in Strategic Communicationnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.pagenumber95-114nb_NO
dc.source.volume11nb_NO
dc.source.journalInternational Journal of Strategic Communicationnb_NO
dc.source.issue2nb_NO
dc.identifier.doi10.1080/1553118X.2017.1285770
dc.identifier.cristin1458995
dc.description.localcode1, Forfatterversjonnb_NO
cristin.unitcode158,9,0,0
cristin.unitnameInstitutt for kommunikasjon og kultur
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode1


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