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The Evolution of Born Globals’ Internationalization Strategy ; the case of Opera Software

Tamburini, Giulia
Master thesis
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URI
http://hdl.handle.net/11250/2445401
Date
2016
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  • Master of Science [1116]
Abstract
Firm internationalization has for long been viewed as a gradual process, wherein

firms expand internationally in an incremental stepwise manner. In the last couple

of decades however, evidence of a more rapid internationalization process started

to emerge in certain firms, identified as “Born Globals”. The Born Global firm has

received a substantial amount of attention in the last years in regards to its

distinctive internationalization characteristics at its startup phase. Yet, knowledge

on the internationalization strategy of the Born Global firm once it reaches

maturity is still lacking.

Through a longitudinal single case study, this thesis aims to analyze the dynamics

of the Born Global’s internationalization process. The focus is to understand in

what way does the strategy evolves over time and what is the rationale behind it.

My data shows that the change in the internationalization strategy over the years is

influenced by five elements: resources, management, networks, environment

(rational factors) and serendipity (irrational factor). For each of these elements,

the relative effect on the internationalization strategy is identified and discussed.

The findings contribute to the understanding of how and why the

internationalization strategy of the Born Global firm evolves over time, from the

infant to the mature phase.
Description
Masteroppgave(MSc) in Master of Science in Business, International business - Handelshøyskolen BI, 2016
Publisher
BI Norwegian Business School

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